Client Overview
Industry: Automotive
Clients: Yamaha (MAW Group) & Bajaj (Golchha Group)
Project Type: Web Application
About the Clients
Golchha Group – Bajaj Nepal
Golchha Group is one of Nepal’s most established business conglomerates, with a strong presence in the automobile sector through Bajaj. The Bajaj CKD assembly plant — the first and largest of its kind in Nepal — employs over 200 engineers and uses state-of-the-art equipment to ensure top-quality production and performance.
MAW Group – Yamaha Nepal
MAW Group of Companies is one of Nepal’s leading and most diversified business groups, representing more than 20 global brands across the automobile, construction, and engineering sectors. As the exclusive distributor of Yamaha since 1996, MAW has brought Japanese innovation, reliability, and performance to Nepal’s roads, becoming one of the most trusted automotive names in the country.
The Challenge
Both Yamaha and Bajaj regularly launch customer-oriented sales schemes designed to boost engagement and reward buyers.
However, the process of managing customer registrations, tracking sales, and monitoring scheme performance was previously handled manually across multiple channels, leading to challenges such as:
- Difficulty in tracking and verifying customer participation
- Lack of centralized sales and scheme data
- Limited visibility into dealer and branch-level performance
- Inefficient communication with customers
- Time-consuming manual reporting and coordination
They needed a single, centralized digital platform that could efficiently handle scheme management, customer data, and dealer coordination — ensuring transparency, scalability, and control.
Our Approach
The Featherwebs team collaborated closely with both clients to fully understand their operations — from dealer workflows to customer onboarding processes.
We conducted detailed process research and workflow mapping before moving into the design and development phases.
Our approach included:
- Stakeholder Research & Requirement Analysis Interviews with sales, marketing, and IT teams to identify bottlenecks and system needs.
- Wireframing & UI Prototyping in Figma We created interactive prototypes for client review and feedback.
- Custom System Development Developed a scalable and secure web application with role-based access for admin, dealers, and users.
- Testing & Deployment Conducted end-to-end testing, ensuring stability, speed, and usability across devices.
- Key Implementations
Customer Registration & Verification: Dealers can register customers directly within the system, capturing verified details for scheme eligibility. - Comprehensive Scheme Management: Admins can configure and manage active customer schemes, track participation, and monitor results through real-time dashboards.
- Dealer & Branch Management: Centralized dealer listing, branch assignments, and dealer-specific user management to streamline coordination.
- Vehicle Model & CMS Management: Allows admin teams to manage vehicle models, update scheme content, and publish dynamic CMS updates directly on the platform.
- Sales & Performance Reports: Automated reporting system providing consolidated data on total sales, dealer performance, and customer participation trends.
- Bulk Communication System: Built-in functionality for sending SMS updates and announcements to customers and dealers.
- Secure OTP Authentication: Integrated OTP-based validation for secure user and customer verification.
Impact
The new Scheme and Customer Management Platform has completely digitized the customer engagement process for both Yamaha and Bajaj.
The system provides:
- Real-time visibility across all branches and dealers
- Faster and more accurate customer registration
- Simplified communication and data flow between admin, dealers, and customers
- Reduced manual work and reporting delays
- Centralized management of all schemes and performance analytics
Overall, the solution has increased transparency, improved operational efficiency, and enhanced customer experience at multiple touchpoints.
Technology Stack
- Backend: Laravel
- Frontend: React
- Database: MySQL
- Design & Prototyping: Figma
Key Takeaways
- Digital centralization reduces complexity and human error across multi-level dealer operations.
- A flexible, configurable system allows rapid launch and tracking of new customer schemes.
- Integration of real-time data and communication tools enhances responsiveness and decision-making.
Conclusion
Through this project, Featherwebs successfully developed a robust, user-focused Custom Scheme and Customer Management Platform for two of Nepal’s leading automotive brands — Yamaha and Bajaj.
The solution delivers transparency, control, and efficiency across all layers of sales and customer engagement, setting a strong digital foundation for future scalability and growth.
🚀 Looking to build a custom business management system tailored to your workflow? Let’s create your next digital transformation together.
