The National Innovation Center (NIC) Nepal was established with the mission of driving innovation and economic growth in Nepal. They approached Featherwebs with the goal of creating a new brand identity, website, and other promotional materials that would reflect their commitment to innovation and support their efforts to drive change in the country.
Background:
NIC recognized the need for a brand identity that would reflect its mission to drive innovation and support the growth of the economy in Nepal. They approached Featherwebs with the goal of creating a unique and recognizable brand identity that would resonate with their target audience. Featherwebs worked closely with NIC to understand their goals, values, and vision for the future, and to create a brand identity that would reflect these elements.
Approach
Innovation is often considered a complex and abstract concept, but the most impactful innovations are rooted in simplicity. These innovative solutions offer straightforward answers to complex problems. In pursuit of this approach, we have opted to utilize basic geometric shapes in the design of a logo for NIC.
By embracing simplicity and using fundamental shapes, we aim to create a logo that is easily recognizable and can communicate our message effectively. This approach distills complex ideas into a clear and concise visual representation. Through our use of simple yet powerful design elements, we hope to demonstrate the transformative power of innovation in its most elemental form.
Impact:
Featherwebs' work for NIC went beyond the creation of a brand identity. They also developed a website and other promotional materials that supported NIC's mission and goals. The website was designed with a clean and modern aesthetic, making it easy to navigate and access the information visitors were looking for. Featherwebs also designed business cards and other promotional materials that reflected the new brand identity and were consistent with the overall design concept.
The new brand identity and promotional materials created by Featherwebs were well-received by NIC's stakeholders and the broader community. The new brand identity reflected NIC's core values and mission, and the website and promotional materials effectively communicated NIC's message and goals. The new brand identity also helped to position NIC as a leader in innovation and economic growth in Nepal.
